Gifts For Your Guy: Aveda Pure-Formance
Looking for the perfect gift for the man, or men *wink*, in your life? Aveda has come out with a whole new line of products just for our guys! The Pure-Formance line is based on Aveda’s concept that men have thicker scalps than women and on average produce twice the oil, meaning this can make men “more prone to sensitivity, dryness, itchiness, irritation, and redness.
Aveda showed that in two weeks 72% of men experienced a reduction in oiliness and greasiness and 65% experienced a reduction in scalp dryness and itchiness. The magic ingredient in this new men’s potion is Tamanu Oil. Haven’t Heard of it? Tamanu Oil comes from the Vanuatu Islands in the South Pacific, it has “traditional anti-inflammatory, anti-microbial, and anti-fungal benefits for skin and has also been shown to help smooth and condition hair”. The use of this oil in this product is part of Aveda’s mission to care for the world and set an example of environmental leadership and responsibility.
Leave it to Aveda to package it all up in a very snazzy, almost jazzy looking, modern masculine collection. The line includes Pure-Formance Shampoo, Conditioner, Grooming Clay, Grooming Cream, Pomade, Liquid Pomade and Composition - an essential oil blend to sooth and rejuvenate the scalp. I haven’t yet smelled this line, but if it follows suit with the rest of Aveda, I’m betting it’s pretty intoxicating.
(Image Courtesy Aveda)
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